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The Definitive Guide: Solving the Adblock revenue loss problem (Pt. 2)

By Marty Kratky-Katz on Sep 14, 2018 8:24:00 AM

We overview the methods available for adblock revenue recovery and the pros and cons of each.


Category 1: Adblock recovery:

These solutions provide ads to those using adblockers. The similarities end there. Some of these providers deliver a heavy and bloated ‘circumvention’ experience. Playing cat-and-mouse with adblockers, makes it progressively difficult for publishers to stay on top. As you can imagine, publishers are left with an unstable solution and a heavy and slow experience for the end user. Others (like Blockthrough 😉) offer a lightweight ad experience that is un-interruptive.

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The Definitive Guide: Solving the Adblock revenue loss problem

By Marty Kratky-Katz on Sep 12, 2018 7:39:00 AM

Part 1: An overview of adblock revenue loss estimates and user rationale

Industry Impact:
When discussing an issue as contentious and divisive as adblock, it’s always better to look dispassionately (if possible) at the data. So first let’s look at the data regarding the impact to publishers:

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Adblock mixed with GDPR: The Poisonous Publisher Cocktail

By Marty Kratky-Katz on Jul 24, 2018 8:22:00 AM

How ignoring adblock revenue loss strengthens the platforms and weakens publisher control

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GDPR, adblock, ads.txt…There’s no time like the present for revenue recovery initiatives

By Marty Kratky-Katz on Jul 10, 2018 8:40:00 AM

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Google’s Chrome plans will impact publishers, ad blockers, and the web

By Marty Kratky-Katz on Jul 26, 2017 2:58:53 PM

Last month, our CEO & Co-Founder Martin Krátký-Katz shared his thoughts on Google’s recent announcement regarding Chrome's new anti-adblocking initiatives.

 

I’ve spent the last two years fighting in the ad-block trenches, so I’ve gotten lots of questions about Google’s recent announcement that new  Chrome ad blocking options are on the way and what that means for publishers, ad blocking, and the industry as a whole.

Before we get into that, though, let’s go over the key points of Google’s announcement:

1. Ad blocking/ad filtering feature built into Chrome. This is getting a lot of coverage because it sounds controversial to say Google is building an ad blocker, but the concern is largely overblown.

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