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Two Publisher Monetization Trends to Watch in 2019

By The Blockthrough Team on Jan 24, 2019 7:00:00 AM

 

Here is a synopsis of two key trends that will shape publisher monetization over the next 12 months (including some context from industry trades like Digiday, Adexchanger and Exchangewire).


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Introducing Pub Talk: Ad News for Publishers

By The Blockthrough Team on Dec 18, 2018 7:30:00 AM

In an effort to keep our publishing friends in the loop with the most relevant and interesting news, we have pulled together a weekly roundup of articles worth paying attention to. We are calling this Pub Talk and we welcome your feedback!

 

Week of 12/10/18

Editorial teams may be shrinking, but marketplace complexity means media-savvy product managers are in high demand. How header bidding is crushing ad tech middle men. HTC’s new blockchain-powered phone will launch with an ablocking-supported browser. Here are some of the things we learned about the digital publishing business this week.

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[Free Download]: How to recover revenue lost to adblock

By Marty Kratky-Katz on Dec 11, 2018 7:00:00 AM

Read our publisher quick reference guide to learn how to best leverage  adblock recovery tools.

The adblocking problem is costing billions of dollars so recovering this revenue lost to adblock has become table stakes for today’s publisher.

To help publishers choose the right solution to recover revenue lost to adblock, we’ve put together a guide highlighting what drives users to install adblock and the pros & cons of current revenue recovery solutions.

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Blockthrough Acquires PageFair

By Marty Kratky-Katz on Nov 15, 2018 4:00:00 AM

The combination of Blockthrough and PageFair creates the industry’s most comprehensive adblock revenue recovery and analytics platform.

 

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12 Billion Reasons Why Adblock Revenue Recovery has become “table stakes” in the modern publisher stack

By Marty Kratky-Katz on Oct 23, 2018 7:30:00 AM

With the continued growth of adblockers in some regions and persistent rates upwards of 30% in others, publishers should ensure revenue recovery tools are embedded in their stacks.

US Publishers: Revenue Losses Increase With Growth in Adblock Users (Figures in millions)

 

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