The ad blocking problem is gaining momentum globally.
Another great article from e-marketer - the adblocking trend increased significantly in 2015...
While the growing use of ad blockers is obviously a significant problem for publishers - the reasons for growing adoption are nothing new. Ads consume a lot of data and much private date is shared in the advertiser -> publisher -> user supply chain.
While this is bad news for publishers (and they don't have enough bad news already with the threat of the platforms?), there are a group of companies solving these problems for publishers in a variety of ways. If you are interested in seeing how Blockthough can recover 70% + of your revenue lost from ad blockers, schedule a demo below. We look forward to hearing from you!