Contact Us
BlockthroughBlog-Header

The Blockthrough Blog

Alicia Chin


Recent Posts

Four Qualities of A Great Adblock Revenue Recovery Solution

By Alicia Chin on Oct 18, 2018 7:30:00 AM

As the use of adblockers increased sharply in recent years, the ad tech industry responded with a slew of adblock recovery solutions (adblock recovery, messaging and alternative compensation).

In this post, we will dive into the four characteristics of a great adblock revenue recovery solution to help you choose the right one for your business so you can continue to maximize the value of your audience. You can get an in-depth understanding of each solution by checking out our Definitive Guide to solving the adblock revenue loss problem. 


1) Revenue Recovered

 

To judge the efficacy of an ad recovery solution, assessing the revenue returned is a huge factor. With the increased use of adblockers and loss in revenue from brands shifting spending to tech giants like Google and Facebook, the ad-supported model is under siege. The cumulative effect makes it challenging for independent publishers to remain profitable in the long run.

Ultimately, if you can recapture a large percentage of the ~25-30% (~US adblock rate) revenue lost while delivering an acceptable ad experience to end users, you are positioned better to prosper.

 

Continue Reading

Meet with Blockthrough in person this week at Programmatic I/O NYC

By Alicia Chin on Oct 12, 2018 3:32:16 PM

Come see Blockthrough's revenue recovery solution at Programmatic I/O NYC 2018

 

Continue Reading