Contact Us
BlockthroughBlog-Header

The Blockthrough Blog

Marty Kratky-Katz

Co-founder & CEO at Blockthrough

Recent Posts

[Free Download]: How to recover revenue lost to adblock

By Marty Kratky-Katz on Dec 11, 2018 7:00:00 AM

Read our publisher quick reference guide to learn how to best leverage  adblock recovery tools.

The adblocking problem is costing billions of dollars so recovering this revenue lost to adblock has become table stakes for today’s publisher.

To help publishers choose the right solution to recover revenue lost to adblock, we’ve put together a guide highlighting what drives users to install adblock and the pros & cons of current revenue recovery solutions.

Continue Reading

Blockthrough Acquires PageFair

By Marty Kratky-Katz on Nov 15, 2018 4:00:00 AM

The combination of Blockthrough and PageFair creates the industry’s most comprehensive adblock revenue recovery and analytics platform.

 

Continue Reading

12 Billion Reasons Why Adblock Revenue Recovery has become “table stakes” in the modern publisher stack

By Marty Kratky-Katz on Oct 23, 2018 7:30:00 AM

With the continued growth of adblockers in some regions and persistent rates upwards of 30% in others, publishers should ensure revenue recovery tools are embedded in their stacks.

US Publishers: Revenue Losses Increase With Growth in Adblock Users (Figures in millions)

 

Continue Reading

Meet with Blockthrough in person this week...

By Marty Kratky-Katz on Oct 2, 2018 8:18:43 AM

Come see Blockthrough's revenue recovery solution at the Dig Publishing event in Lisbon and FUSE: The Convergence of Technology & Media

 

Continue Reading

What’s New: Adblock Revenue Recovery Calculator

By Marty Kratky-Katz on Sep 25, 2018 9:30:00 AM

Get an instant estimate of your adblock revenue recovery potential.

 

As adblock usage continues to gain in popularity,  ad revenue reductions follow. Accordingly, monetizing the blocked web remains a high priority for publishers. 

That's why we've created the Blockthrough Adblock Revenue Recovery Calculator that'll give you an instant estimate of how much Blockthrough could recover for you.

Continue Reading