Come see Blockthrough's revenue recovery solution at the Dig Publishing event in Lisbon and FUSE: The Convergence of Technology & Media
As adblock usage continues to gain in popularity, ad revenue reductions follow. Accordingly, monetizing the blocked web remains a high priority for publishers.
That's why we've created the Blockthrough Adblock Revenue Recovery Estimator that'll give you an instant estimate of how much Blockthrough could recover for you.
These solutions provide ads to those using adblockers. The similarities end there. Some of these providers deliver a heavy and bloated ‘circumvention’ experience. Playing cat-and-mouse with adblockers, makes it progressively difficult for publishers to stay on top. As you can imagine, publishers are left with an unstable solution and a heavy and slow experience for the end user. Others (like Blockthrough 😉) offer a lightweight ad experience that is un-interruptive.
When discussing an issue as contentious and divisive as adblock, it’s always better to look dispassionately (if possible) at the data. So first let’s look at the data regarding the impact to publishers: