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Recent Posts

The Case For Dedicated Adblock Analytics In 2019

By The Blockthrough Team on Mar 5, 2019 7:30:00 AM

PageFair Adblock Analytics vs. Google Analytics: Why PageFair’s Adblock Analytics is Better Than a Google Analytics Hack for measuring the Impact of Adblock on Your revenue

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Two Publisher Monetization Trends to Watch in 2019

By The Blockthrough Team on Jan 24, 2019 7:00:00 AM

 



Here is a synopsis of two key trends that will shape publisher monetization over the next 12 months (including some context from industry trades like Digiday, Adexchanger and Exchangewire).

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Introducing Pub Talk: Ad News for Publishers

By The Blockthrough Team on Dec 18, 2018 7:30:00 AM

In an effort to keep our publishing friends in the loop with the most relevant and interesting news, we have pulled together a weekly roundup of articles worth paying attention to. We are calling this Pub Talk and we welcome your feedback!

 

Week of 12/10/18

Editorial teams may be shrinking, but marketplace complexity means media-savvy product managers are in high demand. How header bidding is crushing ad tech middle men. HTC’s new blockchain-powered phone will launch with an ablocking-supported browser. Here are some of the things we learned about the digital publishing business this week.

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