The combination of Blockthrough and PageFair creates the industry’s most comprehensive adblock revenue recovery and analytics platform.
Today, we are excited to announce that Blockthrough has acquired PageFair, the leading brand and pioneer in adblock analytics and adblocking market research. PageFair spent 6 years at the forefront of the adblocking challenge, and we’re thrilled to welcome them to the Blockthrough team.
What does this mean for publishers and the adblocking space?
We’re combining two best-in-breed companies with complementary strengths -- Blockthrough’s world-class adblock revenue recovery, under one roof with PageFair’s reliable, widely-installed adblock analytics, unparalleled domain expertise, and renowned market research.
For now, both companies’ products will continue to operate under their existing brands, with all customers being able to access their accounts as usual. All past PageFair revenue recovery customers can now use Blockthrough’s always-on solution.
To continue helping publishers get the most revenue out of their inventory with minimal effort, Blockthrough’s adblock revenue recovery solution is designed to be an easy-to-implement, set-and-forget solution that consistently recovers ~70% of adblocked revenue with >99% uptime.
We have long admired PageFair’s integrity and dedication to delivering transparent and reliable market data in a segment that deeply needs it. Thanks to PageFair’s comprehensive coverage and extensive research, adblocking is now no longer an unexplained phenomenon.
Perhaps most importantly, PageFair’s exploration into what was driving users to install adblockers helped the entire industry better understand the issue and even helped guide our own philosophy at Blockthrough on how to solve for the adblock revenue loss problem.
Together, we’re committed to achieving a balance between user experience and publisher monetization, and this acquisition gives publishers a single go-to destination for all things adblock-related.
We’re committed to:
Continuing the PageFair tradition of providing the longest-running, most reliable adblock analytics on the market
Remaining the industry’s go-to-source for market data around adblocking
Delivering the most powerful, reliable and effective revenue recovery tools on the market
We look forward to working collaboratively with the whole industry to solve adblock revenue loss for good.
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