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Meet with Blockthrough in person this week...

By Marty Kratky-Katz on Oct 2, 2018 8:18:43 AM

Come see Blockthrough's revenue recovery solution at the Dig Publishing event in Lisbon and FUSE: The Convergence of Technology & Media

 

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What’s New: Adblock Revenue Recovery Calculator

By Marty Kratky-Katz on Sep 25, 2018 9:30:00 AM

Get an instant estimate of your adblock revenue recovery potential.

 

As adblock usage continues to gain in popularity,  ad revenue reductions follow. Accordingly, monetizing the blocked web remains a high priority for publishers. 

That's why we've created the Blockthrough Adblock Revenue Recovery Calculator that'll give you an instant estimate of how much Blockthrough could recover for you.

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The Definitive Guide: Solving the Adblock revenue loss problem (Pt. 2)

By Marty Kratky-Katz on Sep 14, 2018 8:24:00 AM

We overview the methods available for adblock revenue recovery and the pros and cons of each.


Category 1: Adblock recovery:

These solutions provide ads to those using adblockers. The similarities end there. Some of these providers deliver a heavy and bloated ‘circumvention’ experience. Playing cat-and-mouse with adblockers, makes it progressively difficult for publishers to stay on top. As you can imagine, publishers are left with an unstable solution and a heavy and slow experience for the end user. Others (like Blockthrough 😉) offer a lightweight ad experience that is un-interruptive.

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The Definitive Guide: Solving the Adblock revenue loss problem

By Marty Kratky-Katz on Sep 12, 2018 7:39:00 AM

Part 1: An overview of adblock revenue loss estimates and user rationale

Industry Impact:
When discussing an issue as contentious and divisive as adblock, it’s always better to look dispassionately (if possible) at the data. So first let’s look at the data regarding the impact to publishers:

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Adblock mixed with GDPR: The Poisonous Publisher Cocktail

By Marty Kratky-Katz on Jul 24, 2018 8:22:00 AM

How ignoring adblock revenue loss strengthens the platforms and weakens publisher control

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