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Pub Talk: Ad News for Publishers

Mar 12, 2019 10:00:00 AM

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What we’ve learned this Week 

Apple is driving home the user privacy message, while Facebook continues to feel the wrath of advertisers. Advertisers and publishers strategize as Google moves to first-price auction. Here are our findings:

 


Google’s ad manager will move to first-price auction

"Publishers are going to see a short-term increase with their revenue," according to one publishing executive who was briefed on the change, but asked to remain anonymous. "Once buyers realize the value of an impression, that is when [publishers] are going to see that revenue drop."

Source: AdAge
 

WTF is Apple’s latest anti-tracking update?

Apple's recent updates to their Intelligent Tracking Prevention (ITP) feature will cap "all persistent client-side cookie storage to 7 days" -- the company's latest attempt to crack down on cross-site tracking and better guard users' privacy.

Source: Digiday

Some advertisers are quitting Facebook, chiding the company's 'despicable business model'

The Facebook Exodus: The company is still reeling from the scandal that saw 50M profiles exploited for their data. "Facebook has a frankly despicable business model that's predicated on violating people's privacy and running an ad monopoly," an advertiser said.

Source: CNBC 

Zuckerberg’s privacy push could become ‘an excuse for Facebook to dodge responsibility,’ UK lawmaker says

British politician Damian Collins was quoted as saying: ““Rather than a manifesto for privacy, his statement could easily become an excuse for Facebook to dodge responsibility for acting against harmful content and the accounts that promote it.”

Source: CNBC 

Brave now can pay you 70 percent of its browser ad revenue

Brave “has ambitious hopes to reform the ad system so that the web isn't reduced to a collection of paywalled subscription services” by paying users in basic attention token (BAT), a cryptocurrency the company established which they could cash out in the future.

Source: CNET 
 

Alicia Chin

Written by Alicia Chin