Last month, our CEO & Co-Founder Martin Krátký-Katz shared his thoughts on Google’s recent announcement regarding Chrome's new anti-adblocking initiatives.
I’ve spent the last two years fighting in the ad-block trenches, so I’ve gotten lots of questions about Google’s recent announcement that new Chrome ad blocking options are on the way and what that means for publishers, ad blocking, and the industry as a whole.
Before we get into that, though, let’s go over the key points of Google’s announcement:
1. Ad blocking/ad filtering feature built into Chrome. This is getting a lot of coverage because it sounds controversial to say Google is building an ad blocker, but the concern is largely overblown.