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Google’s Chrome plans will impact publishers, ad blockers, and the web

By Marty Kratky-Katz on Jul 26, 2017 2:58:53 PM

Last month, our CEO & Co-Founder Martin Krátký-Katz shared his thoughts on Google’s recent announcement regarding Chrome's new anti-adblocking initiatives.

 

I’ve spent the last two years fighting in the ad-block trenches, so I’ve gotten lots of questions about Google’s recent announcement that new  Chrome ad blocking options are on the way and what that means for publishers, ad blocking, and the industry as a whole.

Before we get into that, though, let’s go over the key points of Google’s announcement:

1. Ad blocking/ad filtering feature built into Chrome. This is getting a lot of coverage because it sounds controversial to say Google is building an ad blocker, but the concern is largely overblown.

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Top 10 Things You Should (but probably didn’t) Know About Adblocking

By Marty Kratky-Katz on Feb 1, 2017 3:33:56 PM

When it comes to adblocking, there are a lot of misconceptions floating around. It’s time to dispel some myths and share some interesting facts that may surprise you.

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Facebook increases revenue using anti adblock technology

By Marty Kratky-Katz on Nov 3, 2016 1:19:37 PM

Ad block technology and anti-ad block technology...

Here is a great article from techcrunch about how Facebook has managed to increase their ad revenue by leveraging their anti- adblock technology. We think this trend will continue across more publishers in the months and years to come. Stay tuned to this blog with the latest on all things adblock and adblock recovery.

If you are interested in seeing a demo of our platform that recovers 70%+ of your revenue lost from ad blocking, click below to schedule a demo! We look forward to chatting.

Schedule a Blockthrough Demo

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Ad Blocking becomes mainstream in the UK

By Marty Kratky-Katz on Apr 22, 2016 8:20:00 AM

Interesting to see that more than 25% of Internet users in the UK are using an ad blocker and the trend is showing no signs of slowing down. Here's an interesting report from e-marketer about the subject.

Most cited reasons for installing ad block tools are saving on data costs (most ads come with a series of scripts that consume a lot fo data) and to reduce the amount of private data being shared with unknown parties. Many in the EU believe that GDPR will solve for much of this.

Accordingly, we are obviously hearing quite a bit of interest here in North America and in Europe for adblock revenue recovery and adblock technologies. Drop us a line if you want to see a demo of the Blockthrough adblock revenue recovery platform.

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IAB Believes Ad Blocking Is Wrong

By Marty Kratky-Katz on Jan 26, 2016 8:14:00 AM

The IAB chimes in on Ad Blocking...

This is a great article from the IAB on adblocking - we have placed it in its entirety here for your convenience. you can also view it on the IAB site.

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