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The Blockthrough Blog

US Ad Blocking to Jump by Double Digits This Year

By Marty Kratky-Katz on Sep 29, 2016 8:16:57 AM

Ad blocking recovery solutions coming just in time...

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Ad Blocking becomes mainstream in the UK

By Marty Kratky-Katz on Apr 22, 2016 8:20:00 AM

Interesting to see that more than 25% of Internet users in the UK are using an ad blocker and the trend is showing no signs of slowing down. Here's an interesting report from e-marketer about the subject.

Most cited reasons for installing ad block tools are saving on data costs (most ads come with a series of scripts that consume a lot fo data) and to reduce the amount of private data being shared with unknown parties. Many in the EU believe that GDPR will solve for much of this.

Accordingly, we are obviously hearing quite a bit of interest here in North America and in Europe for adblock revenue recovery and adblock technologies. Drop us a line if you want to see a demo of the Blockthrough adblock revenue recovery platform.

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Ad Blocking Is a Growing Problem for Publishers, emarketer

By Marty Kratky-Katz on Mar 4, 2016 8:19:00 AM

The ad blocking problem is gaining momentum globally.

Another great article from e-marketer - the adblocking trend increased significantly in 2015...

While the growing use of ad blockers is obviously a significant problem for publishers - the reasons for growing adoption are nothing new. Ads consume a lot of data and much private date is shared in the advertiser -> publisher -> user supply chain.

While this is bad news for publishers (and they don't have enough bad news already with the threat of the platforms?), there are a group of companies solving these problems for publishers in a variety of ways. If you are interested in seeing how Blockthough can recover 70% + of your revenue lost from ad blockers, schedule a demo below. We look forward to hearing from you!

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IAB Believes Ad Blocking Is Wrong

By Marty Kratky-Katz on Jan 26, 2016 8:14:00 AM

The IAB chimes in on Ad Blocking...

This is a great article from the IAB on adblocking - we have placed it in its entirety here for your convenience. you can also view it on the IAB site.

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