The combination of Blockthrough and PageFair creates the industry’s most comprehensive adblock revenue recovery and analytics platform.
|US Publishers: Revenue Losses Increase With Growth in Adblock Users (Figures in millions)|
In this post, we will dive into the four characteristics of a great adblock revenue recovery solution to help you choose the right one for your business so you can continue to maximize the value of your audience. You can get an in-depth understanding of each solution by checking out our Definitive Guide to solving the adblock revenue loss problem.
To judge the efficacy of an ad recovery solution, assessing the revenue returned is a huge factor. With the increased use of adblockers and loss in revenue from brands shifting spending to tech giants like Google and Facebook, the ad-supported model is under siege. The cumulative effect makes it challenging for independent publishers to remain profitable in the long run.
Ultimately, if you can recapture a large percentage of the ~25-30% (~US adblock rate) revenue lost while delivering an acceptable ad experience to end users, you are positioned better to prosper.
As adblock usage continues to gain in popularity, ad revenue reductions follow. Accordingly, monetizing the blocked web remains a high priority for publishers.
That's why we've created the Blockthrough Adblock Revenue Recovery Estimator that'll give you an instant estimate of how much Blockthrough could recover for you.
These solutions provide ads to those using adblockers. The similarities end there. Some of these providers deliver a heavy and bloated ‘circumvention’ experience. Playing cat-and-mouse with adblockers, makes it progressively difficult for publishers to stay on top. As you can imagine, publishers are left with an unstable solution and a heavy and slow experience for the end user. Others (like Blockthrough 😉) offer a lightweight ad experience that is un-interruptive.