Contact Us
BlockthroughBlog-Header

The Blockthrough Blog

The Definitive Guide: Solving the Adblock revenue loss problem

By Marty Kratky-Katz on Sep 12, 2018 7:39:00 AM

Part 1: An overview of adblock revenue loss estimates and user rationale

Industry Impact:
When discussing an issue as contentious and divisive as adblock, it’s always better to look dispassionately (if possible) at the data. So first let’s look at the data regarding the impact to publishers:

Continue Reading

Adblock mixed with GDPR: The Poisonous Publisher Cocktail

By Marty Kratky-Katz on Jul 24, 2018 8:22:00 AM

How ignoring adblock revenue loss strengthens the platforms and weakens publisher control

Continue Reading

GDPR, adblock, ads.txt…There’s no time like the present for revenue recovery initiatives

By Marty Kratky-Katz on Jul 10, 2018 8:40:00 AM

Continue Reading