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The Blockthrough Blog

Where did advertising go wrong?

By Alicia Chin on Apr 16, 2019 7:30:00 AM

Are we headed towards a world without advertising? 

One of the saviors of the ad-sponsored model may be acceptable ads. Learn how they restore the delicate balance between publisher monetization and user experience.

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What Publishers Often Get Wrong About Adblock Recovery

By Alicia Chin on Mar 26, 2019 7:30:00 AM


When every ad dollar counts, digital publishers that chose not to monetize their adblock audience with adblock recovery solutions lose out on thousands of dollars every month

In 2015, we were introduced to the first browser extension which has gone on to build a cottage industry challenging the assumptions of the internet’s ad-sponsored model. While “the sky is falling” sentiments have dissipated since then, adblocking is still costing publishing millions and millions of dollars every month.


Indundated with pitches from vendors, who can publishers trust?

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Blockthrough's Marty Kratky-Katz: "Adblocking is not a zero-sum game."

By Alicia Chin on Mar 21, 2019 7:30:00 AM

 



Early this year, Marty sat down with PubExec to talk about the magnitude of the adblocking problem for publishers and the revenue recovery opportunities that arise.

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Pub Talk: Ad News for Publishers

By Alicia Chin on Mar 12, 2019 10:00:00 AM


What we’ve learned this Week 

Apple is driving home the user privacy message, while Facebook continues to feel the wrath of advertisers. Advertisers and publishers strategize as Google moves to first-price auction. Here are our findings:

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The Case For Dedicated Adblock Analytics In 2019

By The Blockthrough Team on Mar 5, 2019 7:30:00 AM

PageFair Adblock Analytics vs. Google Analytics: Why PageFair’s Adblock Analytics is Better Than a Google Analytics Hack for measuring the Impact of Adblock on Your revenue

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