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Meet with Blockthrough in person this week at Programmatic I/O NYC

By Alicia Chin on Oct 12, 2018 3:32:16 PM

Come see Blockthrough's revenue recovery solution at Programmatic I/O NYC 2018

 

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Meet with Blockthrough in person this week...

By Marty Kratky-Katz on Oct 2, 2018 8:18:43 AM

Come see Blockthrough's revenue recovery solution at the Dig Publishing event in Lisbon and FUSE: The Convergence of Technology & Media

 

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GDPR, adblock, ads.txt…There’s no time like the present for revenue recovery initiatives

By Marty Kratky-Katz on Jul 10, 2018 8:40:00 AM

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Facebook increases revenue using anti adblock technology

By Marty Kratky-Katz on Nov 3, 2016 1:19:37 PM

Ad block technology and anti-ad block technology...

Here is a great article from techcrunch about how Facebook has managed to increase their ad revenue by leveraging their anti- adblock technology. We think this trend will continue across more publishers in the months and years to come. Stay tuned to this blog with the latest on all things adblock and adblock recovery.

If you are interested in seeing a demo of our platform that recovers 70%+ of your revenue lost from ad blocking, click below to schedule a demo! We look forward to chatting.

Schedule a Blockthrough Demo

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Ad Blocking becomes mainstream in the UK

By Marty Kratky-Katz on Apr 22, 2016 8:20:00 AM

Interesting to see that more than 25% of Internet users in the UK are using an ad blocker and the trend is showing no signs of slowing down. Here's an interesting report from e-marketer about the subject.

Most cited reasons for installing ad block tools are saving on data costs (most ads come with a series of scripts that consume a lot fo data) and to reduce the amount of private data being shared with unknown parties. Many in the EU believe that GDPR will solve for much of this.

Accordingly, we are obviously hearing quite a bit of interest here in North America and in Europe for adblock revenue recovery and adblock technologies. Drop us a line if you want to see a demo of the Blockthrough adblock revenue recovery platform.

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