Contact Us
BlockthroughBlog-Header

The Blockthrough Blog

Adblock mixed with GDPR: The Poisonous Publisher Cocktail

By Marty Kratky-Katz on Jul 24, 2018 8:22:00 AM

How ignoring adblock revenue loss strengthens the platforms and weakens publisher control

Continue Reading

GDPR, adblock, ads.txt…There’s no time like the present for revenue recovery initiatives

By Marty Kratky-Katz on Jul 10, 2018 8:40:00 AM

Continue Reading

Google’s Chrome plans will impact publishers, ad blockers, and the web

By Marty Kratky-Katz on Jul 26, 2017 2:58:53 PM

Last month, our CEO & Co-Founder Martin Krátký-Katz shared his thoughts on Google’s recent announcement regarding Chrome's new anti-adblocking initiatives.

 

I’ve spent the last two years fighting in the ad-block trenches, so I’ve gotten lots of questions about Google’s recent announcement that new  Chrome ad blocking options are on the way and what that means for publishers, ad blocking, and the industry as a whole.

Before we get into that, though, let’s go over the key points of Google’s announcement:

1. Ad blocking/ad filtering feature built into Chrome. This is getting a lot of coverage because it sounds controversial to say Google is building an ad blocker, but the concern is largely overblown.

Continue Reading

Top 10 Things You Should (but probably didn’t) Know About Adblocking

By Marty Kratky-Katz on Feb 1, 2017 3:33:56 PM

When it comes to adblocking, there are a lot of misconceptions floating around. It’s time to dispel some myths and share some interesting facts that may surprise you.

Continue Reading

Facebook increases revenue using anti adblock technology

By Marty Kratky-Katz on Nov 3, 2016 1:19:37 PM

Ad block technology and anti-ad block technology...

Here is a great article from techcrunch about how Facebook has managed to increase their ad revenue by leveraging their anti- adblock technology. We think this trend will continue across more publishers in the months and years to come. Stay tuned to this blog with the latest on all things adblock and adblock recovery.

If you are interested in seeing a demo of our platform that recovers 70%+ of your revenue lost from ad blocking, click below to schedule a demo! We look forward to chatting.

Schedule a Blockthrough Demo

Continue Reading