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Infographic: Could an extra $690K a year keep publishers from cutting jobs?

By Marty Kratky-Katz on Feb 20, 2019 11:50:00 AM

The fallout from the latest round of media layoffs -- this time, it’s Buzzfeed, HuffPost (Verizon) and Vice -- has people asking some hard questions about the future of publishing.

How does such a brutal market shape the future of “contributed” vs. staff-created content? What does it mean for programmatic and data-driven ad strategies? Or even for the state of democracy in America (and around the world) overall?

All good questions, but I’ve been thinking about one that’s a little less lofty and more down to earth: In a market where even the smallest quarterly revenue gap can cost a reporter, or an ad ops manager, or an account executive their job, why would any publisher leave hundreds of thousands of dollars worth of revenue on the table?

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Adblock Users Aren’t All the Same - So Stop Treating Them as if They Are

By Marty Kratky-Katz on Feb 8, 2019 7:30:00 AM

 
What’s worse than showing consumers ads that they don’t want to see? Writing those consumers off entirely and assuming they’re part of a large and ever-growing class of “unmarketables,” rather than understanding the nuances associated with adblocking behavior.
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Adblock mixed with GDPR: The Poisonous Publisher Cocktail

By Marty Kratky-Katz on Jul 24, 2018 8:22:00 AM

How ignoring adblock revenue loss strengthens the platforms and weakens publisher control

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GDPR, adblock, ads.txt…There’s no time like the present for revenue recovery initiatives

By Marty Kratky-Katz on Jul 10, 2018 8:40:00 AM

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Google’s Chrome plans will impact publishers, ad blockers, and the web

By Marty Kratky-Katz on Jul 26, 2017 2:58:53 PM

Last month, our CEO & Co-Founder Martin Krátký-Katz shared his thoughts on Google’s recent announcement regarding Chrome's new anti-adblocking initiatives.

 

I’ve spent the last two years fighting in the ad-block trenches, so I’ve gotten lots of questions about Google’s recent announcement that new  Chrome ad blocking options are on the way and what that means for publishers, ad blocking, and the industry as a whole.

Before we get into that, though, let’s go over the key points of Google’s announcement:

1. Ad blocking/ad filtering feature built into Chrome. This is getting a lot of coverage because it sounds controversial to say Google is building an ad blocker, but the concern is largely overblown.

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