When every ad dollar counts, digital publishers that chose not to monetize their adblock audience with adblock recovery solutions lose out on thousands of dollars every month
In 2015, we were introduced to the first browser extension which has gone on to build a cottage industry challenging the assumptions of the internet’s ad-sponsored model. While “the sky is falling” sentiments have dissipated since then, adblocking is still costing publishing millions and millions of dollars every month.
Indundated with pitches from vendors, who can publishers trust?
Early this year, Marty sat down with PubExec to talk about the magnitude of the adblocking problem for publishers and the revenue recovery opportunities that arise.
What we’ve learned this Week
Apple is driving home the user privacy message, while Facebook continues to feel the wrath of advertisers. Advertisers and publishers strategize as Google moves to first-price auction. Here are our findings: