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Infographic: Could an extra $690K a year keep publishers from cutting jobs?

By Marty Kratky-Katz on Feb 20, 2019 11:50:00 AM

The fallout from the latest round of media layoffs -- this time, it’s Buzzfeed, HuffPost (Verizon) and Vice -- has people asking some hard questions about the future of publishing.

How does such a brutal market shape the future of “contributed” vs. staff-created content? What does it mean for programmatic and data-driven ad strategies? Or even for the state of democracy in America (and around the world) overall?

All good questions, but I’ve been thinking about one that’s a little less lofty and more down to earth: In a market where even the smallest quarterly revenue gap can cost a reporter, or an ad ops manager, or an account executive their job, why would any publisher leave hundreds of thousands of dollars worth of revenue on the table?

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Adblock Users Aren’t All the Same - So Stop Treating Them as if They Are

By Marty Kratky-Katz on Feb 8, 2019 7:30:00 AM

 

What’s worse than showing consumers ads that they don’t want to see? Writing those consumers off entirely and assuming they’re part of a large and ever-growing class of “unmarketables,” rather than understanding the nuances associated with adblocking behavior.
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Two Publisher Monetization Trends to Watch in 2019

By The Blockthrough Team on Jan 24, 2019 7:00:00 AM

 



Here is a synopsis of two key trends that will shape publisher monetization over the next 12 months (including some context from industry trades like Digiday, Adexchanger and Exchangewire).

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Introducing Pub Talk: Ad News for Publishers

By The Blockthrough Team on Dec 18, 2018 7:30:00 AM

In an effort to keep our publishing friends in the loop with the most relevant and interesting news, we have pulled together a weekly roundup of articles worth paying attention to. We are calling this Pub Talk and we welcome your feedback!

 

Week of 12/10/18

Editorial teams may be shrinking, but marketplace complexity means media-savvy product managers are in high demand. How header bidding is crushing ad tech middle men. HTC’s new blockchain-powered phone will launch with an ablocking-supported browser. Here are some of the things we learned about the digital publishing business this week.

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[Free Download]: How to recover revenue lost to adblock

By Marty Kratky-Katz on Dec 11, 2018 7:00:00 AM

Read our publisher quick reference guide to learn how to best leverage  adblock recovery tools.

The adblocking problem is costing billions of dollars so recovering this revenue lost to adblock has become table stakes for today’s publisher.

To help publishers choose the right solution to recover revenue lost to adblock, we’ve put together a guide highlighting what drives users to install adblock and the pros & cons of current revenue recovery solutions.

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