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The Blockthrough Blog

Where did advertising go wrong?

By Alicia Chin on Apr 16, 2019 7:30:00 AM

Are we headed towards a world without advertising? 

One of the saviors of the ad-sponsored model may be acceptable ads. Learn how they restore the delicate balance between publisher monetization and user experience.

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What Publishers Often Get Wrong About Adblock Recovery

By Alicia Chin on Mar 26, 2019 7:30:00 AM


When every ad dollar counts, digital publishers that chose not to monetize their adblock audience with adblock recovery solutions lose out on thousands of dollars every month

In 2015, we were introduced to the first browser extension which has gone on to build a cottage industry challenging the assumptions of the internet’s ad-sponsored model. While “the sky is falling” sentiments have dissipated since then, adblocking is still costing publishing millions and millions of dollars every month.


Indundated with pitches from vendors, who can publishers trust?

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Blockthrough's Marty Kratky-Katz: "Adblocking is not a zero-sum game."

By Alicia Chin on Mar 21, 2019 7:30:00 AM

 



Early this year, Marty sat down with PubExec to talk about the magnitude of the adblocking problem for publishers and the revenue recovery opportunities that arise.

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Pub Talk: Ad News for Publishers

By Alicia Chin on Mar 12, 2019 10:00:00 AM


What we’ve learned this Week 

Apple is driving home the user privacy message, while Facebook continues to feel the wrath of advertisers. Advertisers and publishers strategize as Google moves to first-price auction. Here are our findings:

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Infographic: Could an extra $690K a year keep publishers from cutting jobs?

By Marty Kratky-Katz on Feb 20, 2019 11:50:00 AM

The fallout from the latest round of media layoffs -- this time, it’s Buzzfeed, HuffPost (Verizon) and Vice -- has people asking some hard questions about the future of publishing.

How does such a brutal market shape the future of “contributed” vs. staff-created content? What does it mean for programmatic and data-driven ad strategies? Or even for the state of democracy in America (and around the world) overall?

All good questions, but I’ve been thinking about one that’s a little less lofty and more down to earth: In a market where even the smallest quarterly revenue gap can cost a reporter, or an ad ops manager, or an account executive their job, why would any publisher leave hundreds of thousands of dollars worth of revenue on the table?

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