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[Free Download]: How to recover revenue lost to adblock

By Marty Kratky-Katz on Dec 11, 2018 7:00:00 AM

Read our publisher quick reference guide to learn how to best leverage  adblock recovery tools.

The adblocking problem is costing billions of dollars so recovering this revenue lost to adblock has become table stakes for today’s publisher.

To help publishers choose the right solution to recover revenue lost to adblock, we’ve put together a guide highlighting what drives users to install adblock and the pros & cons of current revenue recovery solutions.

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12 Billion Reasons Why Adblock Revenue Recovery has become “table stakes” in the modern publisher stack

By Marty Kratky-Katz on Oct 23, 2018 7:30:00 AM

With the continued growth of adblockers in some regions and persistent rates upwards of 30% in others, publishers should ensure revenue recovery tools are embedded in their stacks.

US Publishers: Revenue Losses Increase With Growth in Adblock Users (Figures in millions)

 

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Four Qualities of A Great Adblock Revenue Recovery Solution

By Alicia Chin on Oct 18, 2018 7:30:00 AM

As the use of adblockers increased sharply in recent years, the ad tech industry responded with a slew of adblock recovery solutions (adblock recovery, messaging and alternative compensation).

In this post, we will dive into the four characteristics of a great adblock revenue recovery solution to help you choose the right one for your business so you can continue to maximize the value of your audience. You can get an in-depth understanding of each solution by checking out our Definitive Guide to solving the adblock revenue loss problem. 


1) Revenue Recovered

 

To judge the efficacy of an ad recovery solution, assessing the revenue returned is a huge factor. With the increased use of adblockers and loss in revenue from brands shifting spending to tech giants like Google and Facebook, the ad-supported model is under siege. The cumulative effect makes it challenging for independent publishers to remain profitable in the long run.

Ultimately, if you can recapture a large percentage of the ~25-30% (~US adblock rate) revenue lost while delivering an acceptable ad experience to end users, you are positioned better to prosper.

 

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Google’s Chrome plans will impact publishers, ad blockers, and the web

By Marty Kratky-Katz on Jul 26, 2017 2:58:53 PM

Last month, our CEO & Co-Founder Martin Krátký-Katz shared his thoughts on Google’s recent announcement regarding Chrome's new anti-adblocking initiatives.

 

I’ve spent the last two years fighting in the ad-block trenches, so I’ve gotten lots of questions about Google’s recent announcement that new  Chrome ad blocking options are on the way and what that means for publishers, ad blocking, and the industry as a whole.

Before we get into that, though, let’s go over the key points of Google’s announcement:

1. Ad blocking/ad filtering feature built into Chrome. This is getting a lot of coverage because it sounds controversial to say Google is building an ad blocker, but the concern is largely overblown.

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Ad Blocking Is a Growing Problem for Publishers, emarketer

By Marty Kratky-Katz on Mar 4, 2016 8:19:00 AM

The ad blocking problem is gaining momentum globally.

Another great article from e-marketer - the adblocking trend increased significantly in 2015...

While the growing use of ad blockers is obviously a significant problem for publishers - the reasons for growing adoption are nothing new. Ads consume a lot of data and much private date is shared in the advertiser -> publisher -> user supply chain.

While this is bad news for publishers (and they don't have enough bad news already with the threat of the platforms?), there are a group of companies solving these problems for publishers in a variety of ways. If you are interested in seeing how Blockthough can recover 70% + of your revenue lost from ad blockers, schedule a demo below. We look forward to hearing from you!

Schedule a Blockthrough Demo 

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