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The Blockthrough Blog

Pub Talk: Ad-News for Publishers

By Alicia Chin on May 28, 2019 7:30:00 AM

Adios, tracking cookies?

What we’ve learned in May

Advertisers get creative, in response to Google’s efforts to limit tracking through cookies in Chrome. Lawmakers behind the California Consumer Privacy Act want to put US users back in control of their personal data. Adblock adoption may have slowed but UK publishers are losing more money due to adblocking. Here are our findings.

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Does digital advertising still work?

By Alicia Chin on May 23, 2019 7:30:00 AM


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Pub Talk: Ad-News for Publishers

By Alicia Chin on Apr 25, 2019 7:30:00 AM


What we've learned in April

Google Chrome’s blocking third-party cookies? Firefox blocks fingerprint tracking. Axel Springer locked in a legal battle with Adblock Plus owner Eyeo for the fourth time. Here are our findings.


Ever feel like you're being tracked online?

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Where did advertising go wrong?

By Alicia Chin on Apr 16, 2019 7:30:00 AM

Are we headed towards a world without advertising? 

One of the saviors of the ad-sponsored model may be acceptable ads. Learn how they restore the delicate balance between publisher monetization and user experience.

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What Publishers Often Get Wrong About Adblock Recovery

By Alicia Chin on Mar 26, 2019 7:30:00 AM

When every ad dollar counts, digital publishers that chose not to monetize their adblock audience with adblock recovery solutions lose out on thousands of dollars every month

In 2015, we were introduced to the first browser extension which has gone on to build a cottage industry challenging the assumptions of the internet’s ad-sponsored model. While “the sky is falling” sentiments have dissipated since then, adblocking is still costing publishing millions and millions of dollars every month.

Indundated with pitches from vendors, who can publishers trust?

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