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The Blockthrough Blog

Ad Blocking Is a Growing Problem for Publishers, emarketer

Mar 4, 2016 8:19:00 AM

adblocking-a-growing-problem-for-publishers-blockthrough

The ad blocking problem is gaining momentum globally.

Another great article from e-marketer - the adblocking trend increased significantly in 2015...

While the growing use of ad blockers is obviously a significant problem for publishers - the reasons for growing adoption are nothing new. Ads consume a lot of data and much private date is shared in the advertiser -> publisher -> user supply chain.

While this is bad news for publishers (and they don't have enough bad news already with the threat of the platforms?), there are a group of companies solving these problems for publishers in a variety of ways. If you are interested in seeing how Blockthough can recover 70% + of your revenue lost from ad blockers, schedule a demo below. We look forward to hearing from you!

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Marty Kratky-Katz

Written by Marty Kratky-Katz

Co-founder & CEO at Blockthrough