What we've learned in April
Ever feel like you're being tracked online?
How Will Google’s Move To Restrict Third-Party Cookies Affect Publishers?
Google rumored to be in talks to create their version of Safari’s Intelligent Tracking Prevention (ITP), sending Criteo’s stock down. If such changes happen, publishers will have to get creative: “A publisher coop could emerge, allowing publishers to share data based on IDs and monetize more effectively across the ecosystem using the data they’ve collected,” according to Eric Berry, CEO of TripleLift.
Firefox expands anti-tracking features with browser fingerprint blocking
The new feature will prevent websites from being able to “fingerprint” users’ browser and track them, even after they’ve cleared their cookies. A privacy-first world remains on the horizon.
Source: The Verge
German Publishing Giant Claims Blocking Ads Is Copyright Infringement, In Yet Another Lawsuit Against The Industry Leader
Adblock Plus is calling the Axel Springer’s copyright infringement claim against them “peculiar”, considering that blocking ads is under the control of the user and changes weren’t made server-side. “They made a decision to make this public before even serving the papers to us, which is peculiar — just as the supposed claims are,” said Ben Williams, Director of Advocacy at Adblock Plus.
Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives
>50% of the US digital marketers surveyed stated that they are most concerned with the wave of data privacy laws. As a result of not fully understanding what enforcement will look like, many are scratching their heads.
Mozilla Wants Apple to Limit iPhone Ad Tracking
Much ado about nothing? Is Mozilla’s petition to change how advertisers serve up targeted ads unmerited? -- given that one can easily turn off the identifier (IDFA) and/or enable Limit Ad Tracking on iOS 10 or greater.
80% of web users know ads fund publishers - more are filtering rather than blocking ads
The internet’s ad-sponsored model can be saved: “Research indicates that internet users would be willing to accept less invasive forms of advertising in return for being given greater control of both the quantity and quality of adverts they see.”
Source: The Drum